From today you can access two new ground breaking reports on the SCI website.  Produced in conjunction with More in Common and Purpose Europe they provide first of its kind information on attitudes to migrants in France and Germany.

Segmented polling and message testing was carried out by IFOP in France and MORI in Germany.  The goal was to get a much better sense of what various clusters of the public think, why they think it and what messages address their concerns.  By generating a better understanding, SCI hopes the research will help civil society to better influence public opinion and policy makers.  We have plans to support similar research in a number of other European countries.  It is already underway in the Netherlands and will shortly begin in Greece and Italy.  Earlier research of this nature has already been undertaken by Hope not Hate, and others, in the United Kingdom.

The segmentation polling drew on representative sampling of 2000 people in each country to provide a rich picture of the nuances of population opinion on refugees and migration.  This provides insights for influencing public opinion, identifying the profile of the population segment most ready to take action to support refugees and migrants, the profile of those most hostile and the profile of those with mixed views, including people most open to changing their minds. It is particularly important to identify the messages and approaches that might influence this latter group’s positions.  What are their anxieties? What solutions are most appealing?  Who are people most likely to listen to?  What values drive their positions?

Summaries of the reports can be downloaded below, and are available in both French and German.