Lessons for Campaigning
Campaigning for Change was an intensive, international summer school organised by SCI in conjunction with Social Intelligence Associates on July 18-20, 2016 in Killiney, Ireland. Attended by 130 activists from 17 different countries, the event explored why the campaign for marriage equality in Ireland was so successful. What lessons could be drawn from this campaign and might they be relevant for campaigns on other issues. The summer school brought together a range of expert speakers, including successful international and Irish campaigners, key political figures, campaign partners, and political and social commentators.
The Social Change Initiative is committed to improving the effectiveness of activism for progressive social change. Significant insights were generated at the Campaigning for Change event and we believe they have a value well beyond those who attended. In order to share the learning more widely we have extracted five key campaigning lessons from the event. The lessons are organised over five webpages, as listed below, which you can easily navigate through. They each include a range of content including text, video, tweets and delegates’ feedback.
Lesson One: Social Media has Changed the Art of the Campaign
Lesson Two: The Personal is Political
Lesson Three: Successful Campaigns Prioritise Communications
Lesson Five: A Winning Campaign Needs a Clear Strategy
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